Heineken International: Corporate
platform, ready for expansion
ISM eCompany with the Sana Multisite Module realized
the perfect solution for a pro-active reaction to the information
demands of all possible stakeholders.
Nationally and internationally
Heineken NV is one of the most innovative companies in the beer and
drinks sector and is active in more than 170 countries. Heineken NV
is one of the largest breweries in the world and has more than 110
breweries in more than 60 countries. Heineken has more than 60.000
employees and can be found on the AEX at the Euronext stock market
Amsterdam.
The challenge
Society is keeping a watchful eye at the movements of large
companies. It is becoming increasingly important for these
companies to pro-actively deliver transparent, company specific
information. Heineken NV was looking for an online communication
channel to give all stakeholders their information. It was
important to link with the international character of the company
with specific websites per country.
The assignment
Develop an online communication channel in the form of a corporate
web environment: the web environment should optimize the external
information flow. It must be possible to launch affiliate sites
from the same platform: more specifically websites for every
country. Heineken NV has to be able to maintain the corporate web
environment independently. Expansion with additional
functionalities has to be ensured.
The solution
ISM eCompany realized a very complete corporate multisite platform
using standard Sana modules. The platform acts as a centralized
maintenance environment. From here affiliate sites with the same
look and feel can be launched. The Sana maintenance environment is
clear and very user friendly. Because of the WYSIWYG way of
maintenance the sites can be managed without a lot of technical
knowledge. For instance: making or changing texts and images,
maintaining visitor statistics, building the same website in
another language or launching a derivative site.
The result
Thanks to the solution by
ISM eCompany Heineken NV now has a very complete information
platform. All stakeholders that want information about Heineken NV
can find these in different ways. The site also offers room to
www.heinekeninternational.com. This corporate website has a broad
array of company specific information. For instance the site always
shows the latest stock information. Also notes, an event calendar,
press publications and annual reports can be read and downloaded as
PDF-files. Another part of the Heineken corporate website are
Webcasts. These audiovisual presentations can be viewed through the
site.
The advantages for Heineken NV
Heineken NV is saving time and money by choosing the standardized
Sana modules. With the insightful Sana maintenance environment the
corporate platform can be maintained by Heineken NV. With the
corporate platform Heineken NV can inform all stakeholders
pro-actively. The multisite platform is ready to launch affiliate
websites ensuring effective communication per country.