Henry Wintermans Cigars: information platform with world wide access

Trade marketing portal raises transparency:

HW Competence Center offers platform for marketing & sales specialists worldwide

For the brands of Henri Wintermans Cigars (HWC) the last couple of years, strategies, campaigns and actions have been developed and a lot of promotion material has been produced in different countries. Everyone in a marketing or sales function at HWC has to be able to get to this information. This way a lot of time and money can be saved. Also, the effect and return on campaigns and actions can be followed. For every country the local laws on smoking are an important factor when determining the playing field in which HWC has to operate. The employees are international, active on a local level to work the market and the different chains of the column to be supported.

Assignment
Develop a concept for an application, which can be reached independent of place and time and which is exclusively accessible for employees who are so authorized. The application has to be easy to maintain.

Solution
In cooperation with the managers, responsible for Trade Marketing, international brands and sales a web based portal has been realized. The portal can be reached across the world and the content will eventually be maintained by every individual brand manager and country managers. The structure of the application is such that a broad array of information can be easily found.

Result
The application has recently been delivered and has been accepted well. The portal has been properly introduced and a helpdesk has been called to life to support the users and content managers.