Search Engine Advertising
Our search engine advertising consultants can help you with
your campaign. The search engine user will see at least four parts
of our search engine advertisement campaign. All optimized by ISM
eCompany:
1. The search engine user types in a search request
After extensive research and using different tools, together we
decide which keywords we will use. At the start of the campaign it
is important to discover the right keywords to fit the purpose of
your campaign.
2. The user sees your advertisment texts
Advertisement texts are small pieces of text which have to fit with
the query that the user has put into the search engine. ISM
eCompany writes texts following the AIDA model:
(A) wareness; the advertisement text has to be unique, so it is
seen amongst the other ones.
(I) nterest; the advertisement text has to make the visitor
interested/curious.
(D) esire; the advertisement text has to make the visitor want to
click it.
(A) ction; the advertisement text has to have a distinct
call-to-action, so the visitor actually clicks on the advert.
ISM guarantees that the advertisement text exactly fits the key
words which the user inputs into the search engine. Besides the
advertisement text is short, powerful and filled with many
unique selling points of your company and has a clear
call-to-action.
3. The visitor clicks and ends up on your webpage
An important part of the campaign is the landing page. The purpose
of the landing page is to turn visitors who have come in through
the search engine into a customer or lead. Important parts of a
good landing page are: easy possibilities to request information or
buy goods. Easy and clear navigation and information to go with the
key words. We advise you which page within your website is the most
usable to deploy as a landing page for the search engine user.
4. Measuring orders or requests
Next it is important to measure what the conversion value of the
campaign is, for instance in the number of information requests or
actual revenue (in the case of a webshop). To measure this
conversion a web statistics program is needed. ISM eCompany uses
Google Analytics. Search Engine Advertising is a constant process
of measuring and evaluating. Our consultants are glad to help you
with the complete maintenance of your search engine advertising
campaign.