Web analytics
The first step to reach the goals of your online strategy is
the deployment of a web analytics package. For more insight into
the performance of your website it is important to analyze the data
of your visitors. ISM eCompany uses Google Analytics for this task.
Our consultants can help you with the technical implementation and
specific use of Google Analytics and help you to use this tool to
maximum extend after a training.
KPI’s
Key Performance Indicators (KPI’s) have to be an
integrated part of any solid online strategy. KPI’s are
measurable units, which give insight into the question
whether the goals forming your on-line strategy can be
reached or not. By using Google Analytics
you can measure your KPI’s.
Conversions and funnels
By using Google Analytics you can determine conversion, funnel
percentages and the percentage of refusals on the site and
individual pages. Besides this we can measure whether marketing
activity is effective and localize the lesser point of your website
or web shop.
ISM eCompany offers support on three areas
1. Technical implementation. With this service we realize the
technical implementation of Google Analytics in your website of web
shop.
2. Deploying Google Analytics. We help you to formulate your
KPI’s. Our consultants can configure Google Analytics in such
a way that these KPI’s can be measured. Examples of specific
configurations are stating goals, funnels, filters and
segmentation.
3. Training (optional). During this training you will learn all
about the possibilities of Google Analytics and how to use the tool
in an optimized way and how to interpret the information.