Taking extensive product information online: Perfion & Sana Commerce

About Locinox

Locinox is an international market leader in gate and fencing hardware, headquartered in Belgium. The company manufactures an extensive range of products available in a wide array of choices. For instance, color, size and direction of swing can be chosen by the customer.

Challenge: Managing extensive rage of product combinations in online portal

Locinox' range of product combinations and finishes make product information management extremely complex. Products are highly configurable and the information is available in six languages. Furthermore, the product range differs per group and/or region. Compiling a product catalog and keeping it up to date, as well as publishing information on the website were becoming highly labor intensive tasks. Consequently, Locinox was looking for a new system offering increased information management efficiency. Plus, it wanted to set up a business-to-business e-Commerce platform to offer consumers a user-friendly way to place orders.

Solution: Product catalog available online with Perfion & Sana Commerce

Partnering with Sana Commerce provided the ideal solution, as Locinox was looking for a way to take extensive product information to the web for its consumers. Together with their ERP partner Ad Ultima, Locinox chose to work with Product Information Management (PIM) system Perfion. With Perfion, you get a single source of truth for product information that gives you control of all product data and handles continuous changes in requirements. Thanks to the collaboration between Perfion and Sana, this PIM system could easily be used on top of the e-Commerce platform. In short, business (master) data is managed in Dynamics AX. While Perfion adds product information to that, Sana takes care of the online publication and ordering.

Results: Saving time and avoiding errors: easy order process

With the new B2B sales portal, Locinox provides her customers with a clear overview of all products and availability. Furthermore, using PIM on top of the e-Commerce platform of Sana Commerce guarantees 24/7 support of product sheets and brochures online. By taking product catalogs online, Locinox is now able to fully assist her customers in choosing the right product and avoid mistakes. The multiple product configuration options offered by Locinox give the company a competitive advantage. However, the real art is doing this without complicating the order process - which is achieved by using a graphical product configurator. This increases the order accurancy, thus reducing the number of errors, saving kosts and avoiding customer frustration.

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